Wednesday, 4 June 2014

Second Blog Entry


Ten credible sources that a student could reliably use in developing research project with qualitative research design

The purpose of this blog is to identify and list the sources that are relevant to developing research project with qualitative research design. Furthermore a discussion on the summary of content and the reason for their choice shall be provided for each of them.
Source 1
Mann, C. & Steward, F. 2000. Internet communication and qualitative research: A handbook for researching online. London, Calif: SAGE.
Content summary:

The book is about doing qualitative research on the internet. Mann and Steward introduces the audience at what they termed for the purpose of their book, the computer mediated communication (CMC). When one reads through the book will find out that the topics covered are those topics covered by other authors in their books about doing qualitative research. For an example, Winner and Dominick covered a topic on conducting interviews which Mann and Steward covered in this book. The only difference with this source is that, the nature of the research process is intended for the online purposes only; that is, the book is focusing on the research done on the internet and not out there in the natural field.
Why choosing this source?
Taking into consideration the growing trend of virtual world, technology is rapidly becoming a basic need for every human being. This may be viewed in the light of the fast growing internet usages in our everyday lives. Societies are exposed to the internet in all shapes of their lives, through mobile phones, work computers, and personal computers to name few. Given this account, it is very fair for one to conclude that; in the near feature about most of the research activities may be conducted online. This source is a credible handbook to provide a researcher with methods and skills to employ when conducting data collection online for the purpose of their studies.
Source 2
Silverman, D. 2004. Qualitative research: theory, method and practice. London, Calif, ND: Sage
Content summary:
Silverman provides a compilation of topic relating to qualitative research by other leading researchers and scholars in the field of qualitative research. The contents of this book cover more on the methods of data collection and how to interpret it. Silverman provided different methods a researcher may use to collect data such as; observation, texts, visual data and talk. For every method, the contributing authors discuss the method of analysis of each method respectively.
Why choosing this source?
In order for enhancing my understanding in analysing the data collected, this book serves a great importance for that regard. Its content being a collection of the variety of qualitative researchers (or writers in that field) gives it a more balanced form in terms of accuracy. Since research itself is an open field, it is scientifically correct for one to say this source is credible one given the various writers who had contributed to its content.
Source 3
Silverman, D. 2013. Doing qualitative research. London. Calif: Sage
Content summary:
The book is divided into six parts and consists of a whopping 27 chapters. It begins with a chapter on how to use the book and in part five of it touches on the chapter about getting support as a junior researcher. Silverman emphasises the importance of the use of the supervisor allocated to researchers when conducting a qualitative research. However, apart from that; the methods of data collection and other steps followed in a research process are discussed in detail. The book also touches on how to write up the final research report. This book is relevant to the current time setting, given its recent publishing.
Why choosing this book?
I may argue that the content is in par with the current dimensions in the research world. The examples provided are practical and are directed to challenge the user directly. It is an interactive source when one reads through its content. This is evident where the author provides some valuable tips to the user about general technicalities to avoid when doing research.
Source 4
Berger, A. 2011. Media and communication research methods: an introduction to qualitative and quantitative methods. London, Calif: Sage.
Content summary:
Part one to three of these book deals only with the qualitative research. The most important thing about this book is the combination of discussions on both qualitative and qualitative methods in the same book. However Berger explains this in one of the topics in the book. A topic on textual analysis, which by this far proves to me to be a centre of discussion when doing qualitative research in media studies is, touched on.
Why choosing this book?
The book is a credible source because it deals with the qualitative methods aimed at media and communication research specifically. This gives it a relevance to the field of media studies most particularly, the research part of it. The book was not published long time ago; it can still address the contemporary phenomena in the media research field.
Source 5
Martin, NM. and Nakayama, T.K. 2007. Intercultural communication in contexts. 4th edition. Arizona: McGraw-Hill
Content summary:
This book attempts to address the principles of intercultural communication as one reads through it. In the first to the fourth chapter, a brief history in intercultural communication is dealt with. The fifth to the seventh chapter touches on the intercultural communication process. A reader is exposed to the practical phenomena where intercultural communication takes place. Chapter eight to twelve takes a discussion on the applications of intercultural communication.
Why choosing the book?
It came to my attention that; as researcher, different cultural perspective shall overcome the studies that I will be conducting. Since the qualitative research has field observations as one of its data collection methods, one will have to understand the skills on how to communicate with other cultural groups. This book equips the researcher with a professional way of how to interact with other cultures. With the researcher having read this book, it will be easier for them to conduct interviews with any respondents they may be confronted with when doing the data collection for their studies.
Source 6
Corbin, J. and Strauss, A. 2008.The basics of qualitative research. 3rd edition. London, Calif. Sage
Content summary
The book deals with the basic guidelines one has to follow when conducting a qualitative research. It first introduces the reader to the practical considerations when doing the qualitative research. The reader is given the brief practical examples to relate with in which a perfect qualitative method fits. A chapter in ‘Introduction to Context, Process and Theoretical Integration’ provides the user with a skill to integrate the theoretical knowledge gained with the practical research process which is to be undertaken when conducting a research in a real fife situation. Most importantly, the book touches on a topic about ‘Strategies for Qualitative Data Analysis’ which is the main concern when doing a qualitative research. A comprehensive discussion, with examples, is covered in detail.
Why choosing this source?
This book, as one looks through its content, is step-by-step manual which the user will not find difficult to use. It touches on the basic concepts related with the qualitative research and more importantly provides the examples of each concept discussed. The integration of the theoretical knowledge gained when reading the book with the practical situations gives this book relevance to be used when one is conducting a qualitative research.
Source 7
Maxwell, AJ.  2013. Qualitative research design: an interactive approach. London, Calif. Sage
Content summary
The book is talking to the user, to start with. Methods that are important in the qualitative research design are covered in the book. The book addresses the important points one has to ponder when engaging with the qualitative research design. A topic on ‘validity: how might you be wrong?’ in chapter 6 is an example of such points to ponder. Chapter 4 comprehensively details the different types of questions that are used in the qualitative research design.
Why choosing the book?
The content of this book is designed in a manner in which the user is being asked questions while the chapter content addresses such questions. It may be put that; when one is being taught in an interactive manner, it will be easy for one to understand the content with less difficulties. The manner in which chapter is introduced in its heading is quite important because it shows that a specific question shall be addressed.
Source 8
Merriam, BS. 2009. Qualitative research: a guide to design and implementation. CA. Wiley
Content summary
The book starts with introducing what the qualitative research is and provides its types. It tackles the procedure on how to collect the qualitative data and furthermore provides the skills one may employ when collecting such data.  The analysis methods and guidelines on how to interpret the data collected are dealt with in more detail on the third part of the book. The ethical considerations are also highlighted which are intended to remind the user/researcher of their morally acceptable conduct when doing a qualitative research design.
Why choosing the book?
This book is not over populated with variety of complex topics. It is a specific to the point type of book. The author deals only with the designing and the implementation process of qualitative research. The user will be able to understand the content of the book for a specific part of research process without having to worry about other supporting topics.
Source 9
Yin, RK. 2011. Qualitative research from start to finish. NY: Guilford Press
Content summary
The types of approaches to the qualitative research namely; the practical, inductive and adaptive approach are discussed. The author attempted to provide the variety of topics that can be studied through the qualitative research, unlike other forms of social science research. The book focuses on the underlying technicalities of qualitative research design which is evident where; the six general competencies, transcending the needed technical skills to do qualitative research well. The content covers the basic research process but goes on further to touch on the topic about ‘taking the qualitative research one step further’.
Why choosing the book?
This book addresses the qualitative research design process systematically and practically. It does not limit its content only to the final steps of the process but goes on further to give the user detailed guidelines on how to grow the research further. It is relevant to the qualitative research design given its content which is also evident in most of the books on qualitative research.
Source 10
Boeije, H. 2010. Analysis in qualitative research. London, Calif: Sage
Content summary
Data analysis is the most crucial phase in the qualitative research design, one may argue. In this book Boeije carefully focused on the analysis part of qualitative research design. However this does not omit the discussions on the other steps of the qualitative research process. The book gives a detailed discussion on the technical aspects of analysing the qualitative research data such as the coding of data. Different types of coding are discussed and examples are provided for the user’s understanding. A topic on checklists for asserting the quality of the analysis is covered.
Why choosing the book?
The manner in which the author chose the practical examples to explain the theoretical concepts is comprehensive. The book gives a more in-depth discussion on the analysis part of the qualitative research data. It explains more technical terms with examples that are not complicated, one may put it. It is a perfect book for the user to consult when dealing with the data analysis part in the research process.

 

 

 

 

 

 

Tuesday, 3 June 2014

Blog Entry One


My name is Simon Mojolwane; I am currently a BA Honours in Media Studies candidate at the University of South Africa. I have obtained my undergraduate BA Communication Science in the previous year on 11th September 2009 with UNISA as well. It has been a quite interesting journey towards obtaining my first degree.
I choose to do this course on Media Research (COM4802 Theme 01) because upon my exposure to its overview, I realised how important it is for a potential media researcher. The concepts and methods covered in the syllabus are well suited for a media researcher. Most importantly, the content of the course material (textbook, recommended readers and the tasks) is in par with the everyday developing media industry.
I hope by the end of this year, to have understood the skill of blogging about the knowledge I will gain while doing this course. Also what is more important for me is to gain more ability to understand the requirements and guidelines of conducting a media research. This will help a lot when coming to implementing such abilities in a practical life situation.
The purpose of my blog is straight and forward, to blog on “doing media research”. However, the most its important purpose as it is an academic affair, is to be able to share my efforts on doing media research with my fellow scholars who are also engaged in this task. In other words I may put it that, this blog will serve as a platform for interaction with my fellow scholars in terms of evaluating each other’s progress via our blog entries respectively.
When conducting a research in media studies, four important concepts come to one’s attention namely; the research process, textual analysis, qualitative research and ethics in media studies research. Now, what does each mean?
Ø  The research process
Regardless of how the word research is used, it essentially means the same thing: an attempt to discover something as Wimmer & Dominick (2006:2) note. In their chapter on research process, they systematically introduces a potential researcher to what a research is and more importantly what are the steps to be taken when conducting a mass media research. To make it more understandable one may refer to the research process as the important layout of the format one must employ when conducting a research. A topic on research procedures details exactly the steps one is to follow in doing research (Wimmer & Dominick. 2006:14).

Ø  Textual analysis
The insights of textual studies may help to remind other qualitative researchers that while data sets hold information, they are, first and foremost, texts which must be analysed and interpreted to yield that information as Jensen & Jankowski (2006:133) note. In contrast with the quantitative analysis which merely counts the occurrences of texts rather than discussing their purpose and meaning in a narrative approach, one may argue that textual analysis attempt to dig deep in understanding the purpose and effects of the text in solving a research problem. It is important to note that when doing media research, one is in most cases confronted by dealing with problems relating to social intangible phenomena such as behaviours or attitudes.

Ø  Qualitative research
Qualitative research involves several methods of data collection, such as focus groups, field observation, in-depth interviews, and case studies (Wimmer & Dominick. 2006:48). They further establish that; the variables in qualitative research may not be measured or quantified. In other words, unlike in the quantitative research, the analysis in the qualitative research draws much from a narrative form. However Winner and Dominick warn against the smaller nature of a qualitative research sample which may prevent the researcher to generalise their findings beyond the sample selected for the study. This may imply that, qualitative research is suitable to investigate a specific phenomenon at a specific time frame.

Ø  Ethics in media studies research
Ethical behaviour is the right thing to do (Wimmer & Dominick. 2006.67). How does this relate to media studies research? One may ask. It may put as; ethics are those set of rules and guidelines set by the research council that stipulate how researchers must conduct themselves in a more accepted human behaviours when conducting their studies. Given the fact that media studies researchers mostly deal with other human beings when conducting their studies, it is important to respect the subjects of your study and never violate their moral rights. They may be compiled in different forms for a specific part of research. Wimmer and Dominick (2006: 76-78) provide a discussion in these purpose specific ethical conducts; ethics in data analysis and reporting and ethics in the publication process.
Core principles of qualitative research ethics and textual analysis for media studies scholars
Ø  Media research scholars must stick to the research process guidelines when embarking on conducting a media research.
Ø  The research should be original, but must also engage with your field of study (Stokes .2003)
Ø  Follow the regulations stipulated by the council concerning the research
Ø  The media studies scholars must refer from their fellow scholars or previous studies when they are confronted by a whole new situation to study (Literature review).
Ø  Never present a deceiving act to the participants of your study

List of sources
Jankowski, N.W. and Jensen, K.B. 2006. A Handbook of qualitative methodologies for mass communication research. New York: Routledge [O]. Available:
Stokes, J. 2003. How to do media and cultural studies research. London: Sage [0] .Available:
Wimmer, R.D. and Dominick, J.R. 2006. Mass media research: an introduction. Belmont, Calif: Wadsworth.